When They Cry (なく頃に Naku Koro ni) is a media franchise produced by 07th Expansion consisting of visual novel games and adaptations thereof.

There are three series in the franchise as of now:

Notably, Hotarubi no Tomoru Koro ni was stated to be part of the "~Koro ni" (~頃に) series. There are no similar official statements on Harem Royale ~When the Game Ends~ and Bakemonotachi ga Usobuku Koro ni ~ Bakemonohime no Kateikyoushi ~ despite the similar naming pattern.

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