Sanrio is a Japanese company known for creating the Hello Kitty franchise.
Collaborations with Higurashi
- "A Sanrio Puroland will be built in Hinamizawa!?"
- — Loading screen quote on the collaboration website
As an April Fool's joke in 2021, Sanrio collaborated with Higurashi: When They Cry - GOU. The Gou website (archived) was redesigned to feature various Sanrio characters alongside Higurashi characters. Character bios and announcements told a story of how a Sanrio Puroland was being built in Hinamizawa, with Sanrio characters described as interacting with the main Higurashi cast.
The site went back to normal after April 1st. Due to the positive response to the collab, the Gou Twitter account announced on April 2nd that the collaboration would continue. These collaboration plans included merchandise at certain shops in Japan, a collaboration with Higurashi no Naku Koro ni Mei, and more.
On April 16, 2021, the collab website was put back up, adding Teppei among the collab cast. Additionally, the Higurashi Mei account announced Sanrio-themed units to be released on April 20, 2021. These units include:
- Kazuho Kimiyoshi dressed as Kirimichan.
- Rena Ryuugu dressed as Hello Kitty
- Mion Sonozaki dressed as Cinnamoroll
- Shion Sonozaki dressed as Pompompurin
An event story of Hello Kitty and her friends traveling to Hinamizawa was added to the game as well.
This article or section contains untagged major spoilers for the original Higurashi no Naku Koro ni and possibly the console-exclusive arcs. Readers who have not completed the main story are advised not to proceed further.
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|Tiran joins the Hinamizawa Fighters.||April 1, 2021|
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|Hangyodon is appointed as the chief of Okinomiya Police Station for a day.||April 1, 2021|
|Irie Clinic introduces height and weight scales in units of "X number of apples".||April 1, 2021|
|Teppei and Keroppi are joining us!||April 16, 2021|